July 7, 2017 Staff Feature - Sara
Can you describe your role at Truvelle?
I make up one half of our little marketing duo. My role focuses on working with media, organizing collaborations and participations, planning out our promotional efforts for campaigns, launches, events, etc. and basically just keeping people connected to what's going on with the brand. I'm also Truvelle's Eco Specialist, so I'm always looking for ways that we can be better to mama earth!
Why did you choose to work at Truvelle?
Basically, I was an OG Instagram fan. When Truvelle first came onto my radar, I fell in love with the dresses because they stood out from all the ‘poof’. Plus, they were local and handmade. In the Spring of 2016, I met some of the team when I was working for Eco Fashion Week and Laudae (Truvelle's sister brand) was showing. I was EFW's runway/brand coordinator at the time and so organized their show. At the after party, I told Gaby that she should hire me with a bit of liquid confidence.
You worked for several seasons at Eco Fashion week and are currently our eco-specialist. What drew you to an eco role?
I grew up wearing hand-me-downs and when I was a teenager, I learned how to sew and make my clothes. To me, that was fashion. When I moved to Vancouver to "work in fashion", I had no idea what I was doing. I spent months working random gigs that left me feeling pretty discouraged. Meeting Eco Fashion Week was like a breath of fresh air because they reminded me what I loved about the industry in the first place. It wasn't labels or trends, it was always just about making cool shit. Having an eco-role in my creative career gives my work an even bigger purpose, like the rad things I'm doing have an impact beyond myself.
Favourite Truvelle dress?
Alexandra. I love that it's a coloured wedding gown. The beading detail is gorgeous and the delicate double straps are really pretty down the back.
How would you style it?
Transparent block heel, bold lipstick (like matte burnt orange), white fray earrings, and a slicked back do.
You are recently engaged, can you tell us how it went down?
This past Easter we were in the Okanagan for the weekend. We were heading to my cousin’s house, when she texted saying they had just ran out and would be back soon. So David (my fiancée) suggested taking photos by the river behind their house while we wait. He sets up his tripod — and I know you're thinking "how did she not know what was going down yet", but believe me, this guys pulls out his camera ALL the time (he's a filmmaker). Anyway, we're taking photos and then he gets down on one knee and all I remember doing is crying. I didn't even utter a word in reply or have the ring on my finger before my entire family started flowing out of the house cheering with champagne and balloons. Needless to say... I was in total shock, he was obviously very confident I was going to say yes, and there are lots of photos of me ugly crying on his camera that I need to find and delete. It was the best day of my life.
What do you have planned for your day?
At this point, not a whole lot. We have nothing planned or booked yet, so I will just give you what one of my dream wedding scenarios looks like, and you can see if it comes to fruition next year. I am super fortunate to have a huge family, think 'My Big Fat Greek Wedding' movie with German-Canadians instead. In addition to this, our friend group is very much the same: big, close, and loves to celebrate everything together. Despite all of this, I am such a huge sucker for those small and intimate weddings, so we're going to try and mimic some elements of those in our own mega wedding — like long table style dinner and a venue with accommodation onsite so we can hang with our crew beforehand, too. We want people to feel involved and connected.
Your drink of choice?
Bourbon sour. Every time.
Three things you can’t live without?
Music. Summer. Ben & Jerry's new dairy-free pints (seriously — PB & Cookies flavour).