July 15, 2017 Retailer Feature -Everthine
Meet Chelsea, Owner of Everthine Bridal Boutique in Madison, Connecticut:
The story behind your boutique:
After graduating from Parsons School of Design, I went into fashion public relations. I loved the industry momentum, working in fashion, and of course the perks! Living in New York City was also another plus. The pace of the city was my jam. Until I met my now husband, Tim. We started to crave our shoreline hometown once again and eventually moved back to our home state of Connecticut.
Soon after we got engaged my wedding dress hunt began. Mind you, this was in 2011, and everything was cookie cutter, cake topper traditional. Basically, the complete opposite of me. I saw this as a huge gap in the market and ran with it. My career was based in New York and the commute was taking a huge toll on my quality of life. I’m a headstrong kinda gal and have always been extremely independent. Working for myself was always in the cards and now was the time. I set out to bring cool brides nontraditional and fashion forward wedding gowns that made them feel like bridal versions of themselves.
It was my mission to bring relief and satisfaction to brides who considered themselves modern and unique. I scoured Etsy and researched hard-to-find independent designers from around the world. I wanted this new boutique to be a destination. Almost like a light at the end of the tunnel. It needed to feel the complete opposite of a traditional wedding dress shop. Whimsical, inspiring, charming, FUN! I stumbled on an old antique home in Madison, CT that screamed charm from every corner. With some mismatched decor, killer bridal designers, and a whole lotta personality, the magical little Everthine was born in October of 2011.
If you are a die hard Sex and the City fan like myself, then you know where Everthine comes from. Or perhaps you are a poet enthusiast. Regardless, Everthine was born from the likes of Ludwig van Beethoven. Beethoven wrote a series of love poems entitled “Immortal Beloved”. He signed them each, “Ever Thine, Ever Mine, Ever Ours”. During the end of the Sex and the City movie, Mr. Big also whispers these words into Carrie’s and hearts melted across the world. I snatched up Ever Thine from the poem, made it into one word, and named my first bridal shop Everthine. Because after all, Carrie Bradshaw was one of the coolest brides of all!
Madison is one of the prettiest towns in New England. Centrally located between New York, Boston, and Rhode Island. I knew this destination would be easily accessible —just under 2 hours from each city! With it also being on the Connecticut shoreline, brides tend to spend the weekend here. There are adorable B&B’s, great shopping, and the most beautiful beaches less than 5 minutes away. It truly is one of the most special towns in the tri-state area.
Do you have a favourite Truvelle gown?
I’m currently obsessed with Carrall. I love how effortless she is. We have her sampled in the nude ivory and she’s perfect for the stylish bride looking to be comfortable and care-free on her wedding day.
How would you style it?
I’d style her with a long gold delicate chain necklace, loose waves, bare bones makeup, with a strappy gold heel. I could see her with a bouquet of greens anywhere outdoors. The chiffon skirt blowing in the breeze would be so dreamy!
Who is the Everthine Bride?
What I love most about The Everthine Bride is her confidence to be herself. Our brides are constantly looking to break the mold of traditional bride and showcase their own personal style. There is nothing sexier than confidence.
Photography by: L’amour Fou Photography