#MadeTru

#madetru is about taking you into our process — it’s cool to know where your dress comes from. And while we’re at it, we’re sharing other like-minded makers, because a movement doesn’t happen alone.

Instagram #Madetru

The Brand

The Tru Story

Designed for real women.

We’re about giving modern ladies alternative options to the traditional wedding gown. We create made-to-order dresses with a heavy emphasis on design, fit, and quality. With unconventional elements and a whole lot of effortlessness, our gowns are designed for the confident, easy-going bride. Because above all, a bride should feel as good as she looks.

A childhood spent in her mum’s custom dress shop, our founder, Gaby, started Truvelle after noticing brides were looking for something a little less expected. From a girl and a sewing machine, Truvelle now employs 25+ and operates in a 9000 sq ft studio space in Vancouver's East Hastings neighbourhood. With all departments operating under the same roof, we maintain a small company vibe while proudly remaining Vancouver-based.

Planning your wedding is hard — we get it. We’ve got the #truvellebride covered, from on-brand inspo to that little something special. Offering more than just fuss-free wedding dresses, Truvelle is about that fresh, minimal aesthetic for the new, modern bride.

Our Garment Studio

Owing inspiration and a fresh take on the wedding industry to our beautiful city, we feel pretty lucky to be where we are today. In an industry where manufacturing is typically outsourced, we’re proud to create our dresses entirely in-house. That has become an important part of our identity and we’re pretty committed to keeping it that way.

Occupying a 9000 sq ft building in Vancouver’s East Hastings neighbourhood, the Garment Studio is where each Truvelle piece is made — from first sketch to final stitch. We employ a team of talented individuals, from cutters and seamsters to designers and quality checkers. With everything under one roof, we’re able to ensure each gown that leaves our studio is crafted with a high attention to detail (and a whole lotta love!).