The Brand

The Tru Story

Designed for real women.

We’re about giving modern ladies alternative options to the traditional wedding gown. We create made-to-order dresses with a heavy emphasis on design, fit, and quality. With unconventional elements and a whole lot of effortlessness, our gowns are designed for the confident, easy-going bride — because above all, a bride should feel as good as she looks.

Following a childhood spent in her mum’s custom dress shop, our founder, Gaby, started Truvelle after noticing brides were looking for something a little less traditional. From a girl and a sewing machine, Truvelle now employs 25+ and operates in a 9000 sq ft studio space in Vancouver's East Hastings neighbourhood. With all departments operating under the same roof, we maintain a small company vibe while proudly remaining Vancouver-based.

Planning your wedding is hard — we get it. We’ve got the #truvellebride covered, from on-brand inspo to that little something special. Offering more than just fuss-free wedding dresses, Truvelle is about that fresh, minimal aesthetic for the new, modern bride.