December 19, 2017 Retailer Feature — Sweet Pea & Noelle
Meet the sister team behind Regina's Sweet Pea & Noelle bridal boutique:
The story behind your boutique?
Fortune cookie I received 9 years ago that I kept in a journal: "Your destiny is the thing that keeps coming back to you"
The Sweet Pea & Noelle journey began on a trip I took with my girlfriends to Bali back in 2015. I was at a crossroads in my life and in need of inspiration, a much needed reboot, and some reflection. I was sitting on a pier staring at the ocean with a friend, sipping wine. We were chatting about life, love, and the paths we've walked down and where they had brought us. It was quite surreal but I had a sudden flash of my childhood fascination with wedding dresses and drawing them with pencil crayon in my bedroom, pop into my head. I have had this memory from time to time but never thought anything of it… until that moment. In that place. I had a quick flash to that fortune cookie. I instantly knew this was that "thing."
Upon my return home, I immediately starting making phone calls, researching, emailing, and building relationships with Canada's extremely talented bridal community. With the help of my spouse, family and sister, who agreed to put up with my crazy dream… 1 year 3 months and 9 days later. Sweet Pea and Noelle opened its doors.
The name?
Our name, Sweet Pea & Noelle, was named after the nickname our mother calls me, (Sweet Pea) and my sister, Britt's, middle name (Noelle). They seemed to delicately flow together and like the perfect dress or partner… it just felt right.
The location?
We are located on the second floor of an old warehouse building built in 1926. Our family has owned this magical place since the 70's. So when a suite became available when we were looking… there was no denying that it was meant to be. With its original oak floors, industrial wood beams, and character windows... we knew there was no other place that we could call SP&N's home.
Our favourite places around here include 2 breweries, Rebellion Brewing and Bushwakker Brewing. Local Barre and Wheelhouse for our mid day or afterwork sweat sessions and we can't forget our locally roasted coffee place, Caliber Coffee! This area is going through a major transition and we're so privileged to be surrounded by some of the cities most cutting-edge businesses. We love the Warehouse District!
Dream wedding? Or your tell us about your wedding:
Sweet Pea: Envisioning a small, 30 guest wedding at a lake in Northern Saskatchewan. Dress? HOW WILL I CHOOSE?! I'll probably have like 12 dresses... I honestly have no idea how I am going to pick just one. Wish me luck.
Noelle: Married March 11, 2017 in Sintra, Portugal on the side of a mountain in church ruins built for the princess in 1789. We had 15 guests and a catered dinner at our villa following the ceremony.
How did you discover Truvelle?
The magic of INSTAGRAM! We were immediately drawn to the styling and airiness of the Truvelle brand and we just knew we had to be part of this incredible company.
Favourite Truvelle gown?
Our favourite is the Kim gown. With the beaded lace bodice, chiffon wrap waist and the long train… we cannot pick our jaws up off the floor.
How would you style it?
Romantic dried florals and denim “just married” jacket.
Dress: Kim from our 2018 collection, denim jacket: JN by JN Lovett
How did you get into bridal?
7 years ago I attended 3 weddings in one season and all 3 brides had the same dress — I began wondering about the selection of gowns available in Saskatchewan, quality, etc. How could this have happened? Why? What can be done?
As the years have gone on and what might possibly be a thousand weddings later, (I love weddings don't get me wrong) but I was tired of seeing the same dress over and over. When a dress came along that I actually liked... the bride had made the trip to another province, sometimes on the other side of the country to shop for a dress that wasn't like everyone else's. I knew that this was a market that wasn't being catered to and it made me so sad to think that this city that I love so much was still so behind in this way. Something had to be done… Who knew I would be the ones to change the game?!
I wanted to create a space that felt big city but still had the friendly small town attitude. Bringing quality, Canadian made bridal gowns to a community was in desperate need of something new, fresh, exclusive and unique. Britt and I both love to entertain, genuinely love people and want to make this incredible part of the wedding journey a memorable one.
How would you describe the Sweet Pea & Noelle bride?
Our bride is adventurous, free-spirited, and classic. She wants her big day to reflect the true and unique version of both her and her fiancé. And it all starts with the dress.
