July 1, 2017 10 Ways We're Super Canadian
We’re taking a moment to celebrate Canada’s 150+ by stepping back and acknowledging our made-in-Canada pride. We’re continuously grateful to call this place home to both Truvelle and the team behind it. If you’re curious to know what makes us so Canadian, or just want to get to know us a bit better, this post is for you.
1. We like Justin Bieber
And Carly Rae Jepsen, Alanis Morissette, Celine Dion, etc. etc. Spend a moment in our production room and you’ll get the idea.
2. We’ve been told we’re too nice.
We’re working on it though.
3. We love to travel, but are proud of our roots.
We’re super proud to have had our start and continue to grow in such a cool place. We also completely acknowledge the value in being able to step away from it all and get inspired by the unfamiliar. Speaking of fresh scenery… stay tuned for 2018 lookbook!.
4. We're made in Canada
It all began in Gaby’s apartment, where she would do everything from designing and sewing to taking bridal appointments in her living room. Today, the entire process remains under one (slightly larger) roof — everything from first sketch to final stitch is done in our Mount Pleasant garment studio.
5. Apparently we eat & drink “weird things”.
Like Caesars, poutine, and ketchup chips. But we’re cool with it. We even hold an annual event dedicated to binge-eating all of our favourite snacks called ‘Staff Retreat’.
6. We love supporting fellow Canadians.
From our maker collaborations to rad local vendors — whenever we can connect with like-minded creatives, we’re all over it.
7. We celebrate our differences.
Both in our unconventional approach to the wedding gown and our inclusive company culture. We’re pretty lucky to have a group of talented creatives who support each other and grow with the brand.
8. We say sorry too much.
But only when we’re singing along to Biebs.
9. We love the colours red and white.
But mostly white #onbrand
10. We care about our environmental impact.
We’re proud to be a made-to-order brand with a heavy emphasis on careful craftsmanship. In January, we found a way to make our potential waste something pretty, with an exclusive collection dedicated to using our fabric offcuts.
p.s if you're still reading this and live in Vancouver, our Flagship is holding a little promotion for the long weekend, check it out here.