January 17, 2017 Retailer Exclusive Gowns - Editorial


We partnered with our top ten retailers to create a line of exclusive gowns. While the purpose behind the project was to find a more permanent solution to the unfortunate occurrence of waste associated with garment production, it consequently doubled as an opportunity for us to reward our best-selling shops. Each gown is individually designed by a Truvelle retailer, using Truvelle's signature pattern designs and off-cuts from the fabrics which make up Truvelle's existing collections.

On Christmas eve, we shot the collection in our light-filled Mount Pleasant studio with
two stunning sisters and a team of talented creatives.





Peony // from The White Peony   |      Negin // from Pearl & Dot





Margot // from The Truvelle Flagship     |     Nellie // from The Handmaid Bride 




Sasha // from Sash & Bustle    |     Bridget // from Bride Boutique LA 




Becca // from a&bé Minneapolis      |      Sailor // from a&bé Dallas  




Liv // from Bride. KC    |     Trish // from Delica Bridal






Photography : Kristy of Blush Wedding Photography
HMUA : Emily Cheng 
Models :Nesta Cooper & Sarah Cooper of Lizbell